The success story of Maxis studio began back in 1989 with the release of the first version of SimCity. The idea of the game of endless construction was born by the founder of the company, Will Wright, while working on one of the previous projects. It seemed to him to create levels much more interesting than the games themselves. So why not make a separate game out of this process? The audience appreciated the idea, and the boxes with SimCity were sold out more than successfully – to the delight of Broderbound, who had barely decided to publish such an extraordinary game.
The successful idea inspired Maxis so much that for almost ten years the company made exclusively variations on the same topic: SimEarth, SimCopter, SimAnt and so on. By 1997, the gold mine was completely exhausted, and Wright had to make a strong-willed decision – to sell his business Electronic Arts. But after that, things went uphill. Having received funding and securing EA’s consent, the game (more…)